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Transformation in box office takings

"TRANSFORMERS" robots have lost some of their money-making power but delivered the biggest opening weekend in the United States so far this year.

Distributor Paramount Pictures said last Sunday that "Transformers: Dark of the Moon" took in US$97.4 million in the US in its first weekend. That beat the US$90.2 million debut of Disney's "Pirates of the Caribbean: On Stranger Tides."

But the US haul for the sci-fi sequel was down from the US$109 million first weekend for 2009's "Transformers: Revenge of the Fallen."

Since opening on June 28, the new "Transformers" pulled in US$162 million in the US in its first five days, a drop from US$200.1 million for "Revenge of the Fallen" in its first five days.

Paramount estimated "Dark of the Moon" would hit US$180.9 million in the US by the end of the long Fourth of July weekend last Monday.

"Dark of the Moon" added US$210 million overseas, giving the movie a worldwide total of US$372 million by last Sunday. The movie will hit Shanghai's cinemas on July 21.

The movie broke the three-day Fourth of July weekend record for domestic revenue previously held by 2004's "Spider-Man 2" at US$88.2 million. But factoring in today's higher admission prices, "Spider-Man 2" sold more tickets than "Dark of the Moon."




 

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