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The Designer
Source: Shanghai Daily |
May 22, 2011, Sunday
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Print Edition
Print Edition
WHO is he?
Stefano Seletti is a self-taught designer and creative director of the Seletti brand. Raised in the north Italian countryside by a family active in the field of trading, at the age of 18, Seletti began to travel as part of the family business and traveling was the key to his creative growth. He considers himself a "creative stimulator," working with creative and unrestrained people. In 1999, he started the Seletti collection, a selection of designs for the high-end retail sector that were an instant success. The collection has expanded to a range counting more than 1,000 products and featuring collaborations with various designers from all over the world. His famous projects include the "Estetico Quotidiano" porcelain range, "Versailles Flu" vases, "Trip" graphic printed furniture and "Assemblage" bookshelves.
Tell us some of your works and name the one you are most proud of.
Estetico Quotidiano, a big Seletti success that started as a "joke." It is a range of porcelain "disposable" dinnerware, now renowned worldwide. The range takes popular disposable items and recreates them in white porcelain for a modern twist. We started with this "funny" concept, cooperating and experimenting with designers and manufacturers, finally reaching a strong concept and a range of more than 50 items.
Are you currently involved with any project?
We have many new projects, working with sustainable and natural materials like cork mixed with hi-tech LED lights, wood with porcelain, trying to mix the romantic with the modern, using bone china in a "hybrid" dual collection of dinnerware, neon modular alphabet letters, too many to mention. Our "In Divenire" installation during the last Milan Design Week, a workshop for ideas and developments, has been highly appreciated and reviewed by the public.
Describe your design style.
Translating insights from art and daily aspects in form and function that makes people live better but also to make people think and push the ordinary further.
Where are you most creative?
When I am with my wife, two daughters and my friends, of course.
What does your home mean to you?
Home is where the heart is.
What do you collect?
Some pieces of art from new talents that are waiting to be discovered, and objects belonging to my childhood.
Where would you like to go most in Shanghai?
I love to stay at the URBN hotel, but next time I would like to try the new Waterhouse Hotel. I love to visit antique vintage and curious stores, the production sites and to learn more about production techniques.
What will be the next big design trend?
Something so well designed and conceived that would seem "not designed."
Stefano Seletti is a self-taught designer and creative director of the Seletti brand. Raised in the north Italian countryside by a family active in the field of trading, at the age of 18, Seletti began to travel as part of the family business and traveling was the key to his creative growth. He considers himself a "creative stimulator," working with creative and unrestrained people. In 1999, he started the Seletti collection, a selection of designs for the high-end retail sector that were an instant success. The collection has expanded to a range counting more than 1,000 products and featuring collaborations with various designers from all over the world. His famous projects include the "Estetico Quotidiano" porcelain range, "Versailles Flu" vases, "Trip" graphic printed furniture and "Assemblage" bookshelves.
Tell us some of your works and name the one you are most proud of.
Estetico Quotidiano, a big Seletti success that started as a "joke." It is a range of porcelain "disposable" dinnerware, now renowned worldwide. The range takes popular disposable items and recreates them in white porcelain for a modern twist. We started with this "funny" concept, cooperating and experimenting with designers and manufacturers, finally reaching a strong concept and a range of more than 50 items.
Are you currently involved with any project?
We have many new projects, working with sustainable and natural materials like cork mixed with hi-tech LED lights, wood with porcelain, trying to mix the romantic with the modern, using bone china in a "hybrid" dual collection of dinnerware, neon modular alphabet letters, too many to mention. Our "In Divenire" installation during the last Milan Design Week, a workshop for ideas and developments, has been highly appreciated and reviewed by the public.
Describe your design style.
Translating insights from art and daily aspects in form and function that makes people live better but also to make people think and push the ordinary further.
Where are you most creative?
When I am with my wife, two daughters and my friends, of course.
What does your home mean to you?
Home is where the heart is.
What do you collect?
Some pieces of art from new talents that are waiting to be discovered, and objects belonging to my childhood.
Where would you like to go most in Shanghai?
I love to stay at the URBN hotel, but next time I would like to try the new Waterhouse Hotel. I love to visit antique vintage and curious stores, the production sites and to learn more about production techniques.
What will be the next big design trend?
Something so well designed and conceived that would seem "not designed."
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