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Bulgari snakes and celebs
January 20, 2013, Sunday
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Print Edition
Print Edition
Marking the grand re-opening of Bulgari's boutique store in Plaza 66 on Nanjing Road W., plus the upcoming Chinese lunar Year of Snake, the Italian jeweler on Tuesday held a lighting ceremony for an art installation based on its iconic Serpenti symbol. The revamped store's visual merchandise concept is Bulgari's first in this style in the world. After the ceremony, guests headed to the Shanghai Exhibition Center where a Serpenti-themed party awaited and the exclusive items from the Serpenti collection were presented. Adorned with glamorous jewels from the Serpenti collection, world-renowned actress Zhang Ziyi, an ambassador of Bulgari's "Save the Children'' project, was the focus of the glittering evening.
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