Coach expands
Print Edition
COACH will spend US$2.4 billion for Kate Spade, tying together two premier brands in the luxury goods sector that have fought to snare younger shoppers.
Noting that crucial demographic, Coach Inc CEO Victor Luis said Kate Spade has a “strong awareness among consumers, especially millennials.” About 60 percent of Kate Spade customers are in that group.
Coach has made an aggressive push to polish the image of its namesake brand, scaling back on its distribution in department stores and relying less on the discounts it had used to get shoppers to buy the brand. But to power growth, it is building an empire of luxury brands.
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