Cotton campaign
March 30, 2014, Sunday
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Print Edition
Print Edition
COTTON Council International and Cotton Incorporated have unveiled its annual campaign entitled “A Touch of Cotton, A Touch of True Me,” to drive interest in the fabric among a wider Chinese audience. The campaign is part of the larger “Mian is...” program initiated by the cotton industry associations. Videos for the campaign will appear on the “Mian is...” weibo page next month. A Chinese Consumer Survey found that 79 percent of respondents preferred cotton over clothing made of other materials.
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