Denim brand fest
Source: Agencies |
January 5, 2014, Sunday
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Print Edition
Print Edition
G-Star RAW, a leading denim brand, recently held its anniversary celebration at its largest flagship store on China’s mainland on Huaihai Road M., where the “RAW Style” campaign awards were announced. G-Star worked with website yoho.cn to host the campaign that was noticed by fashion lovers. After selecting more than 5,000 participants, the brand picked 50 candidates and then five winners. The winner of “Fashion Icon” get a RAW Leica camera.
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