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Donations soar
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It’s the second year since shoe brand Daphne started to roll out the Footwear Association Charity Event (FACE) online campaign through Sina Weibo to help support kids, teens and women’s groups in need. For every re-post of the original tweet, FACE would donate 100 yuan (US$16.4) or the equivalent worth of supplies back to society. Within just one week since the launch, the donation cap of 2.5 million yuan was reached with 26,134 re-posts. Last Monday, FACE “Coming across You, Passing on Love” charity dinner was held at The Portman Ritz-Carlton Shanghai, including celebrities such as Richie Ren, Jiang Yuheng, Danni Chong and Yue-Sai Kan.
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