ECCO's 50th
April 14, 2013, Sunday
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Print Edition
Print Edition
DANISH shoe manufacturer retailer ECCO celebrated its 50th anniversary and unveiled its spring/summer 2013 collection recently at the Shanghai Pudong Expo on Hehuan Road.
The introduction of two new brand ambassadors was among the evening's highlights. Xu Zheng, a multi-talented actor and director, and famous actress Qin Lan wore ECCO's most iconic designs from the Sculptured 65 and Cairo collections.
Marking ECCO's 50th anniversary, the show featured 24 avant-garde outfits fashioned out of ECCO leather by Danish designer Zarah Voight. These represented ECCO's 50 years of striving for rich and resilient fashions, said an ECCO spokesman.
The introduction of two new brand ambassadors was among the evening's highlights. Xu Zheng, a multi-talented actor and director, and famous actress Qin Lan wore ECCO's most iconic designs from the Sculptured 65 and Cairo collections.
Marking ECCO's 50th anniversary, the show featured 24 avant-garde outfits fashioned out of ECCO leather by Danish designer Zarah Voight. These represented ECCO's 50 years of striving for rich and resilient fashions, said an ECCO spokesman.
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