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Fashion scene at Expo
By Michelle Zhang |
July 5, 2010, Monday
|
Print Edition
Print Edition
MENTION Australia and people think of all the pleasing attractions of the Land Down Under - sandy beaches, lush farms, tropical rainforests, cuddly koalas and ubiquitous kangaroos.
But they may not think of famous ultra-fine Merino wool.
"The Merino wool is as diverse as the Australian landscape from which it comes," says Sam Guthrie, general manager of Australian Wool Innovation (AWI) in China. "It is a 100 percent natural life fiber, which we believe to be the most flexible fiber in the world."
AWI recently held an autumn/winter fashion presentation in the Australia Pavilion at the World Expo Shanghai site. The show featured the latest product ranges by local fashion brands using the luxurious material. Models displayed creative fashion pieces in innovative textile forms of wool.
"The wool is so versatile that it can be used to create all kinds of fashion, from gentlemen's beautiful suits to warm, second-skin-like casual fashion, from performance wear to baby wear," Guthrie points out.
Merino wool is arguably the best wool in the world.
It is also one of the softest types of wool available, due to fine fibers and smaller scales. It is excellent at regulating body temperature, especially when worn against the skin. It provides the warmth and draws moisture away from the skin.
Stylish color
"We think the Expo Shanghai is the perfect platform for us to launch the new collections, with its theme being 'Better City, Better Life,' while we truly believe in 'Better Life, Better Fiber'," Guthrie says.
The Finland Pavilion is for tech fans seeking all kinds of the latest digital products, as well as colorful, useful bags and cases to carry them.
Golla, winner of the Finnish "Company of the Year" in 2009, specializes in developing fashionable, innovative bags for portable electronics, from mobile phones to laptops, from digital cameras to electronic music devices.
A "Golla Day" was celebrated recently in the Finland Pavilion, featuring a fashion show presenting the brand's latest products, and a tour around the Finland Pavilion, where Golla's innovative designs are part of the exhibition.
The company has also collaborated with Nokia, launching two cases specially designed for two mobile phones making their debut at the Expo.
At a charity auction, three of Golla's limited edition bags - a cabin-size trolley, a women's carry-all bag and a messenger bag - were sold for 15,000 yuan (US$2,197).
All the proceeds were donated to the earthquake survivors in Yushu, Qinghai Province.
In the neighboring Sweden Pavilion, visitors can find a range of exquisite wedding products designed specially for the recent wedding of Crown Princess Victoria of Sweden and Daniel Westling, Duke of Vastergotland.
The Swedish monarchy is one of the world's oldest, and regarded as the world's most modern. Crown Princess Victoria is one of the most influential princesses in the world for her enthusiasm toward culture, art, design and sports. She is also the first heir-apparent to the Swedish throne.
If you missed the wedding, don't miss the chance to meet the princess in person. She will pay a visit to the Expo in October.
A video of the lavish, fairy tale wedding is featured in the Sweden Pavilion.
Meanwhile, Crown Prince Frederik of Denmark also paid a three-day visit to Shanghai earlier last week, celebrating the Denmark National Pavilion Day at the World Expo.
He visited Nordic Lighthouse, a supplementary Expo pavilion at the Expo's Qinhuangdao Watergate for the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden), for the ongoing exhibition "Danish Design Jewels." It runs through July 31.
It features luxury brands in stunning surroundings, including Carl Hansen & Son, Fritz Hansen, Georg Jensen and Lindberg, as well as design classics and fresh brands. Each week during the Expo, the Nordic Lighthouse hosts public cultural events.
But they may not think of famous ultra-fine Merino wool.
"The Merino wool is as diverse as the Australian landscape from which it comes," says Sam Guthrie, general manager of Australian Wool Innovation (AWI) in China. "It is a 100 percent natural life fiber, which we believe to be the most flexible fiber in the world."
AWI recently held an autumn/winter fashion presentation in the Australia Pavilion at the World Expo Shanghai site. The show featured the latest product ranges by local fashion brands using the luxurious material. Models displayed creative fashion pieces in innovative textile forms of wool.
"The wool is so versatile that it can be used to create all kinds of fashion, from gentlemen's beautiful suits to warm, second-skin-like casual fashion, from performance wear to baby wear," Guthrie points out.
Merino wool is arguably the best wool in the world.
It is also one of the softest types of wool available, due to fine fibers and smaller scales. It is excellent at regulating body temperature, especially when worn against the skin. It provides the warmth and draws moisture away from the skin.
Stylish color
"We think the Expo Shanghai is the perfect platform for us to launch the new collections, with its theme being 'Better City, Better Life,' while we truly believe in 'Better Life, Better Fiber'," Guthrie says.
The Finland Pavilion is for tech fans seeking all kinds of the latest digital products, as well as colorful, useful bags and cases to carry them.
Golla, winner of the Finnish "Company of the Year" in 2009, specializes in developing fashionable, innovative bags for portable electronics, from mobile phones to laptops, from digital cameras to electronic music devices.
A "Golla Day" was celebrated recently in the Finland Pavilion, featuring a fashion show presenting the brand's latest products, and a tour around the Finland Pavilion, where Golla's innovative designs are part of the exhibition.
The company has also collaborated with Nokia, launching two cases specially designed for two mobile phones making their debut at the Expo.
At a charity auction, three of Golla's limited edition bags - a cabin-size trolley, a women's carry-all bag and a messenger bag - were sold for 15,000 yuan (US$2,197).
All the proceeds were donated to the earthquake survivors in Yushu, Qinghai Province.
In the neighboring Sweden Pavilion, visitors can find a range of exquisite wedding products designed specially for the recent wedding of Crown Princess Victoria of Sweden and Daniel Westling, Duke of Vastergotland.
The Swedish monarchy is one of the world's oldest, and regarded as the world's most modern. Crown Princess Victoria is one of the most influential princesses in the world for her enthusiasm toward culture, art, design and sports. She is also the first heir-apparent to the Swedish throne.
If you missed the wedding, don't miss the chance to meet the princess in person. She will pay a visit to the Expo in October.
A video of the lavish, fairy tale wedding is featured in the Sweden Pavilion.
Meanwhile, Crown Prince Frederik of Denmark also paid a three-day visit to Shanghai earlier last week, celebrating the Denmark National Pavilion Day at the World Expo.
He visited Nordic Lighthouse, a supplementary Expo pavilion at the Expo's Qinhuangdao Watergate for the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden), for the ongoing exhibition "Danish Design Jewels." It runs through July 31.
It features luxury brands in stunning surroundings, including Carl Hansen & Son, Fritz Hansen, Georg Jensen and Lindberg, as well as design classics and fresh brands. Each week during the Expo, the Nordic Lighthouse hosts public cultural events.
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