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Kids are keen to make a splash with neon
By Samantha Critchell |
August 19, 2012, Sunday
|
Print Edition
Print Edition
NEON is a fashion trend that might be best suited to the cool kids - or real kids.
Unlike so many looks that trickled down from designer runways to mass retailers and into teenagers' closets, the almost electrifying shades of pink, green, yellow and orange have been hanging out in high school hallways for a while. And they're back again for the new school year.
"Teens stayed with neon because for them, it's so easy to wear. It taps into youth, emotion and standing out, which they like doing," said Seventeen senior fashion editor Marissa Rosenblum.
The highlighter colors have evolved this season into accessories, beauty products and outerwear. There are still the T-shirts, colored jeans, hoodies and athletic apparel, but Rosenblum said the way to wear neon is as a single bright pop, not head to toe. (It's probably a safe bet that lots of pint-sized athletes will buy into the bright footwear that has made Nike's track and field sneakers one of the most buzzed-about looks of the Olympics.)
"This is the season of color: color on color, color back to neutrals. Neons are just one of the amazing color trends that are important right now," said Anu Narayanan, vice president of women's merchandising for Old Navy.
She'd like to see mint green jeans with a yellow neon tank with a gray cardigan. "Neon looks best as a surprise within a look."
For its largely grade-school customer, The Children's Place will pair neon with navy as the cooler weather moves in. The brand started introducing neon through bright accents for its summer products but "you'll see even more for the holidays," said TCP senior vice president of design Michael Giannelli. "And it will continue into the spring and probably into next fall ... We grabbed onto it because we have more freedom in kidswear to play with bright color."
He added, "The children have a sense of humor about their clothes."
Elena Klam is creative director and co-owner of the jewelry brand Lia Sophia, which is launching a fashion jewelry collection called Sisters aimed at the tween and teen set. It includes neon, preapproved by Klam's teenage daughters and their friends.
"They can be a tough crowd. They're changing all the time, reinventing themselves all the time, trying new things. It's an age of experimentation, but they're also a part of the population who knows what's going on," she said. "They're very savvy."
A word of caution, though. You might need to be a little more selective about a neon shade than you would a neutral.
"You have to choose the color that looks good on you," Rosenblum said.
"That funny off-green is definitely an important color but it's not for everyone."
Unlike so many looks that trickled down from designer runways to mass retailers and into teenagers' closets, the almost electrifying shades of pink, green, yellow and orange have been hanging out in high school hallways for a while. And they're back again for the new school year.
"Teens stayed with neon because for them, it's so easy to wear. It taps into youth, emotion and standing out, which they like doing," said Seventeen senior fashion editor Marissa Rosenblum.
The highlighter colors have evolved this season into accessories, beauty products and outerwear. There are still the T-shirts, colored jeans, hoodies and athletic apparel, but Rosenblum said the way to wear neon is as a single bright pop, not head to toe. (It's probably a safe bet that lots of pint-sized athletes will buy into the bright footwear that has made Nike's track and field sneakers one of the most buzzed-about looks of the Olympics.)
"This is the season of color: color on color, color back to neutrals. Neons are just one of the amazing color trends that are important right now," said Anu Narayanan, vice president of women's merchandising for Old Navy.
She'd like to see mint green jeans with a yellow neon tank with a gray cardigan. "Neon looks best as a surprise within a look."
For its largely grade-school customer, The Children's Place will pair neon with navy as the cooler weather moves in. The brand started introducing neon through bright accents for its summer products but "you'll see even more for the holidays," said TCP senior vice president of design Michael Giannelli. "And it will continue into the spring and probably into next fall ... We grabbed onto it because we have more freedom in kidswear to play with bright color."
He added, "The children have a sense of humor about their clothes."
Elena Klam is creative director and co-owner of the jewelry brand Lia Sophia, which is launching a fashion jewelry collection called Sisters aimed at the tween and teen set. It includes neon, preapproved by Klam's teenage daughters and their friends.
"They can be a tough crowd. They're changing all the time, reinventing themselves all the time, trying new things. It's an age of experimentation, but they're also a part of the population who knows what's going on," she said. "They're very savvy."
A word of caution, though. You might need to be a little more selective about a neon shade than you would a neutral.
"You have to choose the color that looks good on you," Rosenblum said.
"That funny off-green is definitely an important color but it's not for everyone."
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