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Kit up via iPhone
By Cate T. Corcoran |
June 28, 2009, Sunday
|
Print Edition
Print Edition
THE iPhone is the new must-have in the fashion and retail world.
Following the lead of Ralph Lauren, Chanel and Sears, more apparel and retail companies are rolling out applications for the iPhone, from shopping to search.
"The sales results have been quite encouraging," said Yoox founder Federico Marchetti. Yoox put up a test version of its site in April without fanfare, and 710 customers placed orders over their iPhones in the first month.
Yoox plans to officially unveil the site in June to coincide with a sale of vintage Pucci.
"The concept of combining the past and the future has always been very Yoox," said Marchetti. "I thought it was the perfect way to put together technology with retail and fashion." The retailer also builds and hosts Web stores for clients such as Marni, Pucci and Armani, some of which could have their own iPhone stores by the end of the year, he said.
As smartphones with Internet access such as the iPhone, BlackBerry and the new Palm Pre become common, it makes sense to adapt Web stores and other sites and create new applications to work on them, said retailers.
"There's a fundamental shift going on with how people use and interact with the Internet," said Sears mobile innovations team leader Thomas Emmons.
Sears introduced Sears2go.com for all mobile phones last year. Other retailers who offer shopping by phone include SVC and Amazon.com. Chanel and Ralph Lauren fans can watch runway shows on their iPhones.
Following the lead of Ralph Lauren, Chanel and Sears, more apparel and retail companies are rolling out applications for the iPhone, from shopping to search.
"The sales results have been quite encouraging," said Yoox founder Federico Marchetti. Yoox put up a test version of its site in April without fanfare, and 710 customers placed orders over their iPhones in the first month.
Yoox plans to officially unveil the site in June to coincide with a sale of vintage Pucci.
"The concept of combining the past and the future has always been very Yoox," said Marchetti. "I thought it was the perfect way to put together technology with retail and fashion." The retailer also builds and hosts Web stores for clients such as Marni, Pucci and Armani, some of which could have their own iPhone stores by the end of the year, he said.
As smartphones with Internet access such as the iPhone, BlackBerry and the new Palm Pre become common, it makes sense to adapt Web stores and other sites and create new applications to work on them, said retailers.
"There's a fundamental shift going on with how people use and interact with the Internet," said Sears mobile innovations team leader Thomas Emmons.
Sears introduced Sears2go.com for all mobile phones last year. Other retailers who offer shopping by phone include SVC and Amazon.com. Chanel and Ralph Lauren fans can watch runway shows on their iPhones.
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