Kors struts his stuff
Print Edition
FASHION house Michael Kors unveiled its latest ad campaign “The Walk” at Shanghai’s Expo I-Pavilion this week, bringing out celebrities like Princess Olympia of Greece, supermodels Hikari Mori, Ella Richards and Soo Joo Park.
The event featured a 50-foot-long (15.24-meter) Kors Walkbox, equipped with LED lighting, three video cameras and AI editing device. Guests had fashion ads of their own inside Kors Walkbox, taking a stroll down landmark avenues of those trend-setting metropolis in a hail of paparazzi flashes. The footage was then assembled and edited into video clips, and can be shared on social media.
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