Lifestyle brand offers menswear
A sense of order pervades the newly opened showroom of home-grown lifestyle brand Oshadai inside M50 on Moganshan Road. Shanghainese designer Dai Di, who started her own brand in 2008, recently launched her first menswear piece for early spring. The men’s 100 percent cashmere coat (with silk inside), like her home and furnishing line, is cozy and contemporary with a subtle Asian touch. It comes in dark gray, stone green and Pompeian red. It also is a trend among fashionable women and can be mixed with more girly pieces.
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