Longchamp stars
Print Edition
FRENCH luxury fashion house, Longchamp, recently opened its China flagship store at the Kerry Center on Nanjing Road W.
Philippe Cassegrain, Longchamp president, Jean Cassegrain, Longchamp CEO, Sophie Delafontaine, the brand’s managing director and art director, Axel Cruau, the French consul-general in Shanghai and Chinese movie star Yao Chen who is also the brand ambassador, attended the ribbon-cutting.
The façade of the flagship brilliantly plays up the contrasts of aluminum, sheet metal and polished stainless steel.
The store presents the range of the house’s collection in China, including women’s ready-to-wear, shoes, handbags, leather accessories, men’s collections and all of the house’s iconic luggage bags.
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