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New Shaoo store
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DESIGNER accessory brand Shaoo recently opened its new store in the central location of Shanghai, Kerry Center. Unlike the traditional stores in the shopping malls, Shaoo creates a circular space on Level B1, North Block without concrete walls to block the views. The exquisite collection of products are displayed in a creative way easier to browse and try on.
Tong Wenwei, the Shanghai-born, Paris-based designer and founder behind Shaoo has been constantly inspired from old-time beauty techniques yet allows her imagination to run wild without boundaries. The new items from iPhone cases to handbags and clutches feature quirky graphics but elegant color themes and refined shapes. The collection is popular among Chinese celebrities including famous actress Sun Li and IT girl Chen Ran.
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