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Perfume launch
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SALVATORE Ferragamo Parfums’ CEO Luciano Bertinelli was in Beijing for the launch of their latest perfume Signorina Misteriosa which was inspired by the Signorina concept My Life is a Play. It celebrates a chic girl’s mysterious side. It is a daring fragrance that frees the secrets of a young woman who dictates the rules of her life. Top international model Grace Hartzel, a chic and unpredictable girl who has a mysterious side, was roped in for the global campaign. The packaging is in shining black with touches of pink gold. Chinese pop singer Zhang Liangying graced the event along with other VIPs at the launch ceremony.
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