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April 11, 2010

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Real happiness is skin deep

THE preference for lighter skin among Asians is nothing new. Ask 10 women on the street and nine will tell you they would be happier if their skin was lighter.

As the old Chinese saying goes, "One white can cover up three uglies,'' which means you can cover all the defective bits if you are white.

Swayed by advertising, TV and movies featuring glamorous models with light complexion, Asian women are spending heavily in the skin whitening market.

Doctors use lasers, creams, surgery and other means to lighten skin for discerning, well-heeled clients. And new skin-whitening products are introduced by cosmetics brands every year across the region.

As spring is here, it's an ideal time to jump start your skin care regimen and rid yourself of hyper-pigmentation so you can look forward to a luminous, bright summer. To achieve this, you need effective products that will free it of flakey patches and bring about more clarity and luminosity.

According to the latest pigmentation treatment research written by Emma Hobson, the senior education manager at International Dermal Institute, there are three steps leading to the brightest skin.

The first step is exfoliation -- removal of the dead cell layer will allow better penetration of further treatment products. The second is to use products that work on skin lightening. These contain ingredients that act as melanin suppressors (the pigment that colors the skin.)

For example, Clinique found a rare botanical extract derived from dianella ensifolia (border silver), a powerful antioxidant that when coupled with the brand's existing brightening technology helps to dramatically reduce the appearance of pigmented skin.

La Mer's VibraWhite Ferment is formulated with Palmaria Palmata, a red macro-algae from Brittany, France, that helps to interrupt the transfer of melanin to the skin's surface.

The last step is to protect and hydrate. Once you have treated the stubborn pigmentation, it is the time to ensure you guard against future attacks.

A daily moisturizer with minimum SPF is a must to ensure protection against UV rays. To get a perfectly flawless complexion, finish the regimen with whitening makeup products.




 

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