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Shades of waste
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A Belgium-based startup plans to produce the first 3D sunglasses made from recycled plastic. The company, w.r.yuma — pronounced “We are Yuma” and named after one of the sunniest places on Earth, in Arizona — began a month-long online crowd-sourcing campaign on Kickstarter last week.
After two years of prototyping and testing, it promises to transform old car dashboards, soda bottles, fridges and other plastic waste.
“It’s the icon of cool, really, and when you wear, literally you are looking to the world through a different set of lenses, and that’s exactly the message that I want to bring,” founder Sebastiaan de Neubourg said.
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