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March 17, 2013

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The Reel thing

UPSCALE Reel shopping mall had its official launch last Friday. The luxury shopping destination opposite Jing'an Temple on Nanjing Road features leading fashion brands such as Alexander McQueen, Alexander Wang, Moncler, Saint Laurent, Balenciaga and Givenchy.

Reel kicked off with its fashion month, introducing spring/summer collections, VIP cards, the Reel seasonal magazine and beauty product promotions.

The high-end mall's lifestyle spots include Rat Tar Art Bar, a newly opened collaboration between Reel and American artist Kris Ruhs.






 

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