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November 3, 2013

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Versace’s flagship

Versace’s flagship

Versace recently opened its largest flagship boutique in China in the prestigious IAPM Mall on Huaihai Road M., which is the brand’s fourth point of sale in Shanghai. The opening attracted attention, with famous singer Li Yuchun showing up. The new boutique is built in the new Versace store design, conceived of by Donatella Versace with English architect Jamie Fobert. The 610-square-meter store is in the style of Rome’s basilicas dating back to the ninth century, including its magnificent Byzantine mosaic flooring.

Versace recently opened its largest flagship boutique in China in the prestigious IAPM Mall on Huaihai Road M., which is the brand’s fourth point of sale in Shanghai. The opening attracted attention, with famous singer Li Yuchun showing up. The new boutique is built in the new Versace store design, conceived of by Donatella Versace with English architect Jamie Fobert. The 610-square-meter store is in the style of Rome’s basilicas dating back to the ninth century, including its magnificent Byzantine mosaic flooring.




 

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