Victoria’s Secret blitzes London
Print Edition
TOP models wearing gold wings and diamond-encrusted bras strutted the London catwalk on Tuesday in the first Victoria’s Secret annual lingerie show to be held in the British capital.
The event was billed as the US company’s most expensive ever with a price tag of US$20 million. It featured some of the world’s best-paid models including Brazil’s Adriana Lima.
Only the second time the show has been held outside the United States since 1995, the event began on a glamourous note with the so-called “Victoria’s Secret Angels” dressed in white and sporting gold wings.
British singer-songwriter Ed Sheeran took to the stage to perform his hit “Thinking Out Loud” as models walked the catwalk in colorful outfits inspired by exotic destinations.
Among the 47 “Angels” chosen to represent the brand were Candice Swanepoel, Behati Prinsloo, Doutzen Kroes and Karlie Kloss. US superstars Taylor Swift and Ariana Grande also performed in London — a city chosen over Paris because of its “convergence” between fashion and music, according to marketing director Ed Razek.
“The show is seen in 192 countries, the show is seen by 500 million people. That is completely unique in the industry. No one does what we do,” Razek said.
Wearing long dark tresses and capes, Lima and fellow Brazilian Alessandra Ambrosio exhibited “Fantasy Bras” created by jeweller Mouawad. Each bra was studded with 16,000 precious stones including diamonds, rubies and sapphires valued at US$2 million.
Swift, dressed in a pink and black negligee, performed her single “Blank Space” in part of the show inspired by dreams and decorated with pearlescent balloons.
A change in ambiance arrived in the fourth section of the show, which was hosted by Grande and was dedicated to the brand’s more casual PINK line aimed at students, with models dressed in leopard prints and bright colors.
Irish musician Hozier performed his hit debut “Take Me to Church” and Swift returned to the stage to close the show.
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