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Wacky Jonze advert
Print Edition
DIRECTOR Spike Jonze has unveiled a wild four-minute perfume advertisement that stars actress Margaret Qualley.
The star of HBO’s “The Leftovers” spends the video dancing, jumping, kicking and flailing her arms while moving around a fancy venue. At one point Qualley destroys objects with lasers shooting out of her fingertips. The advertisement is for a new perfume from France’s Kenzo brand.
In addition to movies such as “Being John Malkovich” and “Her,” Jones has directed numerous music videos. The ad brings to mind Jonze’s 2001 video for Fatboy Slim’s “Weapon of Choice,” which starred Christopher Walken dancing around an empty hotel.
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