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Ads against extremism
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GOOGLE is helping to promote the fight against extremism through its own digital advertising network.
Anti-extremist ads partially financed by Google recently began appearing in the UK as part of a program that helps nonprofit organizations highlight their causes when people enter certain words into a search engine.
In this instance, Google says it is providing a “handful” of nonprofits with US$10,000 apiece to buy such ads. These ads may appear alongside search results.
It’s up to each participating nonprofit to decide which search terms should be linked to its ads. The funding of anti-extremist ads is part of a grants program that Google started more than a decade ago. In the past, Google has provided funding for nonprofit groups to buy ads promoting animal rescue efforts and the fight against hunger.
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