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Facebook rolls out Watch video service globally
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Facebook is rolling out its Watch video service globally one year after it launched in the United States with original entertainment news and sports content to compete with platforms like Alphabet Inc鈥檚 YouTube.
Facebook鈥檚 Head of Video Fidji Simo said Watch was gaining real momentum in a crowded marketplace because it was built on the notion that watching videos could be a social activity.
鈥淓very month more than 50 million people in the US come to watch videos for at least a minute on Watch, and total time spent watching video on Facebook Watch has increased by 14 times since the start of 2018,鈥 she said.
鈥淲ith Watch ... you can have a two-way conversation about the content with friends, other fans or even the creatives themselves.鈥
Facebook said eligible creators would be able to make money from their videos using its Ad Breaks service in Britain, Ireland, Australia and New Zealand as well as the United States from today, with many more countries set to follow.
Simo said publishers were making 鈥渕eaningful revenues鈥 from its automated video advertising system on the platform, which has featured shows such as beauty mogul Huda Kattan鈥檚 鈥淗uda Boss鈥 and live 鈥淢ajor League Baseball鈥 games.
鈥淲e know it鈥檚 been a long road but we鈥檝e worked hard to ensure that the Ad Breaks experience is a good one for both our partners and our community,鈥 she said.
Ad revenue will be split 55 percent for the content creator and 45 percent for Facebook, the same ratio as in the US, Simo said.
Publishers need to have created three-minute videos that have generated more than 30,000 one-minute views in total over the past two months and must have 10,000 followers to participate in Ad Breaks, Facebook said.
Simo said Facebook was working on a variety of other options for creators to make money, such as branded content and the ability for fans to directly support their favorite creators through subscriptions.
鈥(Fan subscription) is something that is rolled out to a few creators now, but we are planning on expanding that program soon,鈥 she said.
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