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Gaming firms’ climate promise
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GAMING is going green — and some of the biggest game companies hope players will, too.
The companies behind Play-Station, Xbox, Angry Birds, Minecraft, Twitch and other video games and platforms pledged this week at the UNto level up efforts to fight climate change and get their throngs of users involved.
The promises range from planting trees to reduc-ing plastic packaging, from making game devices more energy-efficient to incorporat-ing environmental themes into the games themselves.
“Ibelieve games and gamers can be a force for social change and would love to see our global community unite to help our planet to survive and thrive,” Sony Interactive Entertainment CEO Jim Ryan said at the UNGeneral Assembly.
Sony’s plans include out-fitting the next-generation PlayStation system with a low-power, suspend-play mode. He said if a million players use it, they could save enough elec-tricity to power 1,000 average US homes. Some games already set in drowning coastal cities educate children about wildlife or otherwise address environ-mental issues.
Former UNSecretary-Gener-al Ban Ki-moon anointed the Angry Birds character Red as an “honorary ambassador for green” in 2016.
But the idea of gaming green got new visibility with the com-mitments from 21 companies, facilitated by the UNEnviron-ment Program and showcased against the backdrop of UNclimate summit.
With an estimate of more than 2 billion video game play-ers globally, “this is the most powerful mobilization channel in the world,” David Paul, the Marshall Islands’ environment minister, told the gaming CEOs. His low-lying Pacific island homeland faces an existential threat from rising seas as the planet warms.
The “Playing for the Planet” pledges come from an industry that isn’t always seen as nurtur-ing societal good.
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