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August 11, 2013

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Group: Apps for baby ineffective

A US consumer advocacy group filed a complaint on Wednesday with the Federal Trade Commission alleging that two popular baby app developers — Fisher-Price Inc and Open Solutions — are trying to dupe parents into thinking their online games make infants and toddlers smarter.

The Campaign for a Commercial-Free Childhood, the group whose allegations against “Baby Einstein” videos eventually led to nationwide consumer refunds, is urging government investigators to examine the marketing practices of Fisher-Price’s “Laugh & Learn” mobile apps and Open Solutions’ games such as “Baby Hear and Read” and “Baby First Puzzle.”

It’s the campaign’s first complaint against the mobile app industry.

 




 

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