London - Ist class show of menswear
June 23, 2013, Sunday
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Print Edition
Print Edition
WOMENSWEAR and accessories like handbags may be the mainstays of the luxury goods market, but right now menswear is where growth is.
That appears to be true, at least, for British luxury brand Burberry, which showcased its latest menswear designs in London on Tuesday, after a decade in Milan.
This brings the brand's menswear division in line with its womenswear, which has led the London Fashion Week circuit with glitzy shows for the past few seasons. It also signaled a new focus on menswear, which the brand reported its fastest growing division in the past year.
"It's an ever-growing category - the business is doing extremely well," the brand's design chief, Christopher Bailey, said. "Men are enjoying fashion more than ever, actually caring about the way they're looking, smelling and feeling."
The brand joins other top players, including Tom Ford, Alexander McQueen and Paul Smith, showing menswear in London.
That appears to be true, at least, for British luxury brand Burberry, which showcased its latest menswear designs in London on Tuesday, after a decade in Milan.
This brings the brand's menswear division in line with its womenswear, which has led the London Fashion Week circuit with glitzy shows for the past few seasons. It also signaled a new focus on menswear, which the brand reported its fastest growing division in the past year.
"It's an ever-growing category - the business is doing extremely well," the brand's design chief, Christopher Bailey, said. "Men are enjoying fashion more than ever, actually caring about the way they're looking, smelling and feeling."
The brand joins other top players, including Tom Ford, Alexander McQueen and Paul Smith, showing menswear in London.
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