Pakistan - Ad for condom off air
July 27, 2013, Saturday
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Print Edition
Print Edition
PAKISTAN has pulled a condom commercial off the air following more than 1,000 complaints that its broadcast was immoral during the fasting month of Ramadan.
The commercial features a couple wondering how their neighbor managed to land a glamorous wife, only to have the beaming husband reveal his secret - a packet of "Josh" condoms. "Josh" translates as "excitement" in Urdu.
"People who complained didn't want such an immoral advertisement on television during the holy month. ... They wanted us to take action," said Fakharuddin Mughar, a spokesman for the Pakistan Electronic Media Regulatory Authority.
The commercial features a couple wondering how their neighbor managed to land a glamorous wife, only to have the beaming husband reveal his secret - a packet of "Josh" condoms. "Josh" translates as "excitement" in Urdu.
"People who complained didn't want such an immoral advertisement on television during the holy month. ... They wanted us to take action," said Fakharuddin Mughar, a spokesman for the Pakistan Electronic Media Regulatory Authority.
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