‘Spongebob’ coming to Internet as solo act
Print Edition
SPONGEBOB fans rejoice: Nickelodeon is the latest cable channel to plan a stand-alone Internet offering. But it’s not yet known if this offering will be the same as what cable and satellite TV subscribers now get. It’s possible the service will have just supplemental content or archives of past shows when it launches in March. That would make it similar to a US$4-a-month online offering for “Sesame Street.”
Viacom CEO Philippe Dauman said the new service “will target the fast-growing mobile market (and) will be very attractive for parents and children.”
Meanwhile, Dish Network and Sony will soon launch Internet-only packages of television channels that used to require a cable or satellite subscription. These offerings make it easier for households to drop their traditional pay-TV service and piece together their own package of video services. Households that do this won’t necessarily save money, though: The price for Internet access will likely go up when separated from a bundle.
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