Top rappers whack Apple
Print Edition
SAMSUNG got its money’s worth from Jay Z and Kanye West.
Two of rap’s top stars combined for a powerful, hit-filled two-hour show Wednesday night and Thursday morning during South By Southwest, allowing Samsung to steal some of iTunes’ luster at the annual music conference and festival.
Samsung announced the Austin Music Hall show early this week and scheduled the pair at the same time as the iTunes Festival’s hip-hop night that featured Kendrick Lamar and ScHoolboy Q at the nearby ACL Moody Theater. The performance came a few weeks after West called out Apple CEO Tim Cook at a New Jersey concert, telling him to “stop trying to get performers to play your festival for free, you are rich as (expletive).”
Chances are West and Jay Z didn’t play the show for free, but the return on investment wasn’t marginal. The show was one of the most anticipated surrounding the annual buzz-building gathering and fans with Samsung devices with the company’s new streaming music service, Milk Music, were granted free entry.
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