United States - Starbucks yogurt deal
July 27, 2013, Saturday
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Print Edition
Print Edition
STARBUCKS Corp and Danone SA said on Tuesday they will sell a co-branded yogurt through Starbucks cafes and in grocery stores as yogurt makers and food companies battle for market share of the US$7 billion US market.
The partnership comes as Starbucks pushes into the "health and wellness" category and as Danone, owner of the Dannon brand, and other yogurt makers seek to conquer the US market, where yogurt consumption per capita lags Europe. Financial terms were not disclosed.
The first product will be ready-to-eat Greek yogurt parfaits, to be sold in US Starbucks stores in spring 2014. It will be sold under the Evolution Fresh name.
The partnership comes as Starbucks pushes into the "health and wellness" category and as Danone, owner of the Dannon brand, and other yogurt makers seek to conquer the US market, where yogurt consumption per capita lags Europe. Financial terms were not disclosed.
The first product will be ready-to-eat Greek yogurt parfaits, to be sold in US Starbucks stores in spring 2014. It will be sold under the Evolution Fresh name.
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