Lanson Place serviced apartments feel like home
Print Edition
Seasoned hotelier John Wong always insists on offering his guests a feeling of being home at a residence with security and comfort.
Wong is the regional general manager, for Beijing and Shanghai, for Lanson Place, a premium hospitality investment and management brand in Asia that manages luxury serviced apartments and hotels in China’s Hong Kong and mainland, Malaysia and Singapore.
“In most destinations where Lanson Place operates, we are a market leader in terms of occupancy and achieved rental rates,” said Wong, a three-decade hospitality veteran with extensive expertise in both luxury hotels and serviced residencies.
“We only target niche market customers,” Wong spoke with Shanghai Daily during a recent interview.
Take Lanson Place Jinlin Tiandi Serviced Residences, for example. The 106-room property, which opened in the downtown Xintiandi area in 2005, when the brand first tapped into the Chinese mainland market, remains one of the most sought-after serviced residences for expatriates despite a monthly rental range of between 43,000 yuan and 70,000 yuan (US$7,050-US$11,475).
Since the beginning, long-stay residents have been the main tenants at the property, which provides spacious rooms spanning 165 square meters to 185 square meters.
“What we have been striving to offer our customers is basically a place with home-feel settings and hotel quality service,” Wong said. “All our properties are designed with the guests in mind and offer an elegance to inspire residents to enjoy life in foreign cities.”
Running a portfolio of three properties in the Chinese mainland at the moment which includes Lanson Place Jinqiao Serviced Residences on the other side of the Huangpu River and Lanson Place Central Park Serviced Residences in Beijing, the Hong Kong-based hospitality group is definitely eyeing a larger network and more notable success.
“Prospects for serviced residency business in Beijing and Shanghai, the country's political and financial centers, will no doubt remain buoyant and we are also looking for opportunities in second-tier cities such as Shenzhen, Dalian, Shenyang and Chengdu,” Wong said.
In particular, Wong expects to see more properties opened in industrial parks in those second-tier cities with positioning similar to that of Lanson Place Jinqiao, which provides comparatively smaller rooms and more affordable rentals and has more short-stay guests.
Ranging from 81 square meters to 122 square meters in size, the 102 suites at Lanson Place Jinqiao, which embraces a 90-percent occupancy rate, go for a monthly rate primarily between 20,000 yuan and 32,000 yuan.
In one of the brand’s latest expansion endeavours, Lanson Place will see its third Shanghai property in Luxiangyuan in downtown Huangpu District unveiled in the third quarter of next year.
The company’s new property is located on Renmin Road in proximity to one of the city’s most renowned tourist sites, Yuyuan Garden, and also near a well-established shopping street, Huaihai Road. It will be comprised of 79 units with rooms spanning 60 square meters to 150 square meters in size, according to Wong.
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