Montagut repositions brand
Print Edition
Montagut’s spring/summer 2014 fashion show added a dose of French elegance to Shanghai last week. The brand has been available in China for more than 30 years but is in the midst of a major reorganization of its Montagut and Latitude lines. Latitude is being repositioned for younger customers while the Montagut logo is being redesigned to make it more refreshing.
The Montagut spring/summer collection plays on functional aspects that highlight the sophistication and taste of urban gentlemen through an elaborate mix of casual and hip details.
For Latitude, the collection is neat and colorful, reflecting the mood of spring.
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