Once upon a time LifeSciences ...
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ZORBA is an international creative & strategic content group (Brand content, LifeSciences, Consumer experience), integrating all production and post-production resources and tools, digital oriented. Creative and strategic satellites are currently settled in Europe with Paris and Asia with Shanghai and Hong Kong.
THE JOURNEY FROM STORY TELLING TO SCIENCE
Passionate about accurate Science, boiling of creativity and inspired by Stories! The relationship between Science and Zorba started more than a decade ago in Paris. Several cosmetic brands and pharmaceutical companies thru their Marketing, Scientific and R&D leads requested Zorba to create content strategy with scientific-driven content, illustrate their innovations and create interactive experiences around their breakthrough. Pursuing the journey with Asia satellite in 2013, Zorba LifeSciences was further inaugurated this year in Shanghai as a dedicated scientific brand content agency. The new agency strives to demystify and decompose LifeSciences, Health and biotech processes to explain the how and why, but still with Zorba DNA: storytelling allied to design.
ZORBA LIFESCIENCES SPECTRUM
Zorba LifeSciences does not want to restrain to Healthcare only. Thanks to leading scientist and international & Chinese integrated experts, the marketing and scientific expertise is stretched across Science and Biotech subjects, encompassing human and veterinarian Healthcare (pharmacy, medical devices), Energy, Nutrition… Zorba LifeSciences is science freak!
“I want the agency to be a disruptor and tackle traditional Health & Sciences Communications, to provide to brands and final end consumers accurate and valued content thru compelling creative stories and engage them. China is a great place to develop,” sadi S. Hassler, Head of Zorba LifeSciences.
CONTENT MATTERS FIRST, MEDIA AS WELL
“Healthcare and LifeScience can tell stories and be much more didactic and engaging”. Today, there are many ways to find information. But is this information always accurate and meaningful? Consumers are eagerly looking for content…accurate content that is more personalized, creating connection and engagement with them and also clearly stating on the value proposition. This is the experience of Zorba since years...
Moreover, Healthcare sector in general continues to be the prime focus investment for all markets, mature and emerging. Science & Tech still fascinate and are currently shaping industries such as Healthcare: Connected Health, Wearable technology, e-patient engagement... “We are convinced that Content Matters and that, brands are expected by consumers to greater express and provide content. Media experience also counts.”
All this does not need to be lacking of creativity nor to be disconnected from all media and technology offer.
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