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Fissler synonymous with creative and high-quality cookware
By Tan Weiyun |
November 9, 2009, Monday
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Print Edition
Print Edition
PANS and pots are not only cookware for making and storing food. For Fissler, one of the world's leading brands of high-quality kitchenware, they sometimes double as pieces of art.
Founded in 1845 by Carl Philipp Fissler, the German family business started in Idar-Oberstein, a small town lying on the Nahe River that is also the center of the country's gemstone industry. Today, Fissler stands for cooking with pleasure and passion, and as objects of desire with the allure of great design and artistic quality.
Fissler products are distributed in more than 70 countries and regions in the world. Every three seconds, a Fissler product is bought somewhere in the world.
The 160-year-old brand launched in the China market in 2005 and so far it has more than 120 counters in high-end department stores in over 30 cities around the country.
All Fissler products are of the highest German quality due to its state-of-the-art technology and precise manufacturing. Its products sold in China include pots, knives, pressure cookers, frying pans and other kitchen accessories.
"Today cookware is more than the tools to solve hunger for people. It has become a criterion of quality life," said Loo Tun Seng, managing director of Fissler China Ltd.
"We've been in China for only five years, but we're so excited to see that more and more Chinese start to focus on high-quality life and learn to improve their taste in every detail," Loo added.
Since 2006, Fissler has launched a series of art activities in China, combining its products into premium art and culture.
Last month, Fissler presented a musical drama in Beijing performed by Nanta, one of South Korea's most popular theater groups.
Meaning "to strike relentlessly," Nanta is non-verbal theater performed through music and body movements.
Integrating unique South Korean traditional drumbeats in a Western performance style, Nanta is about four capricious cooks preparing a wedding banquet. While cooking, they turn all kinds of kitchen items - pots, pans, dishes, knives, chopping boards, water bottles, brooms and even each other - into percussion instruments.
The props they use are all Fissler products.
"Cookware can be fun and life can be happy even in the tiring kitchen," the manager said.
A new set of painting by Zhang Hui and Yang Yang, two Shanghai-based painters, were recently unveiled. Inspired by the shape of pots and paints, the painters mixed elements of traditional Chinese ink painting and Western oil painting.
"Every product of Fissler is a piece of art," Loo said. "But sometimes, it is even a luxury."
Last year, Fissler presented its Diamond Pot, which comes with nearly 1 kilogram of pure gold handle embedded with 13 carats of diamonds.
Handcrafted in Idar-Oberstein, the pot is a visual feast of art, jewelry and cookware.
The Diamond Pot is valued at 3.8 million yuan (US$558,824).
The manager said that the owner of the diamond pot will receive "diamond-grade service."
The Diamond Pot will be delivered to the buyer in a Rolls-Royce. And to top it all off, the owner will also get a sumptuous dinner for 20 prepared by one of Europe's top Michelin chefs.
Founded in 1845 by Carl Philipp Fissler, the German family business started in Idar-Oberstein, a small town lying on the Nahe River that is also the center of the country's gemstone industry. Today, Fissler stands for cooking with pleasure and passion, and as objects of desire with the allure of great design and artistic quality.
Fissler products are distributed in more than 70 countries and regions in the world. Every three seconds, a Fissler product is bought somewhere in the world.
The 160-year-old brand launched in the China market in 2005 and so far it has more than 120 counters in high-end department stores in over 30 cities around the country.
All Fissler products are of the highest German quality due to its state-of-the-art technology and precise manufacturing. Its products sold in China include pots, knives, pressure cookers, frying pans and other kitchen accessories.
"Today cookware is more than the tools to solve hunger for people. It has become a criterion of quality life," said Loo Tun Seng, managing director of Fissler China Ltd.
"We've been in China for only five years, but we're so excited to see that more and more Chinese start to focus on high-quality life and learn to improve their taste in every detail," Loo added.
Since 2006, Fissler has launched a series of art activities in China, combining its products into premium art and culture.
Last month, Fissler presented a musical drama in Beijing performed by Nanta, one of South Korea's most popular theater groups.
Meaning "to strike relentlessly," Nanta is non-verbal theater performed through music and body movements.
Integrating unique South Korean traditional drumbeats in a Western performance style, Nanta is about four capricious cooks preparing a wedding banquet. While cooking, they turn all kinds of kitchen items - pots, pans, dishes, knives, chopping boards, water bottles, brooms and even each other - into percussion instruments.
The props they use are all Fissler products.
"Cookware can be fun and life can be happy even in the tiring kitchen," the manager said.
A new set of painting by Zhang Hui and Yang Yang, two Shanghai-based painters, were recently unveiled. Inspired by the shape of pots and paints, the painters mixed elements of traditional Chinese ink painting and Western oil painting.
"Every product of Fissler is a piece of art," Loo said. "But sometimes, it is even a luxury."
Last year, Fissler presented its Diamond Pot, which comes with nearly 1 kilogram of pure gold handle embedded with 13 carats of diamonds.
Handcrafted in Idar-Oberstein, the pot is a visual feast of art, jewelry and cookware.
The Diamond Pot is valued at 3.8 million yuan (US$558,824).
The manager said that the owner of the diamond pot will receive "diamond-grade service."
The Diamond Pot will be delivered to the buyer in a Rolls-Royce. And to top it all off, the owner will also get a sumptuous dinner for 20 prepared by one of Europe's top Michelin chefs.
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