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'Avatar' to get real with park makeover
Source: Agencies |
September 22, 2011, Thursday
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MOVIEGOERS pining for a return to the lush moon of Pandora in James Cameron's "Avatar" will finally get their chance - first-hand.
Walt Disney Co is teaming with the Oscar-winning director and News Corp unit Fox Filmed Entertainment to mimic the thriving green landscape depicted in the highest-grossing movie of all time in a section of its Orlando, Florida, theme park.
Under their agreement, Disney won exclusive global theme park rights to the "Avatar" franchise. It will begin building from 2013 and will eventually take Avatar "lands" beyond Orlando's Disney World.
"Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park-goers the chance to see, hear and touch the world of 'Avatar' with an unprecedented sense of reality," Cameron said in a statement.
At a news conference, Cameron said when he began talks with Disney designers, he "quickly realized their vision for this thing was far beyond what I imagined, and I've got a pretty good imagination."
The estimated cost for the Orlando project is about US$400 million with construction taking about five years. Planning is in the early stages, and executives gave few details on how Disney would recreate the fantasy world of "Avatar" and its creatures. The section will be located within Disney's Animal Kingdom park.
"Avatar," the 2009 film that chronicled the struggle of the alien Na'vi against marauding resource-ravenous humans, grossed almost US$3 billion worldwide and triggered the current renaissance in 3D-film making. Cameron is planning sequels to the blockbuster hit, which surpassed his own "Titanic" as the highest-grossing movie in history.
The first of the "Avatar" sequels is set for release around Christmas 2014, he said.
Walt Disney Co is teaming with the Oscar-winning director and News Corp unit Fox Filmed Entertainment to mimic the thriving green landscape depicted in the highest-grossing movie of all time in a section of its Orlando, Florida, theme park.
Under their agreement, Disney won exclusive global theme park rights to the "Avatar" franchise. It will begin building from 2013 and will eventually take Avatar "lands" beyond Orlando's Disney World.
"Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park-goers the chance to see, hear and touch the world of 'Avatar' with an unprecedented sense of reality," Cameron said in a statement.
At a news conference, Cameron said when he began talks with Disney designers, he "quickly realized their vision for this thing was far beyond what I imagined, and I've got a pretty good imagination."
The estimated cost for the Orlando project is about US$400 million with construction taking about five years. Planning is in the early stages, and executives gave few details on how Disney would recreate the fantasy world of "Avatar" and its creatures. The section will be located within Disney's Animal Kingdom park.
"Avatar," the 2009 film that chronicled the struggle of the alien Na'vi against marauding resource-ravenous humans, grossed almost US$3 billion worldwide and triggered the current renaissance in 3D-film making. Cameron is planning sequels to the blockbuster hit, which surpassed his own "Titanic" as the highest-grossing movie in history.
The first of the "Avatar" sequels is set for release around Christmas 2014, he said.
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