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Campaign lives on as Lauder dies
Source: Agencies |
November 14, 2011, Monday
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IN her long career as an executive at cosmetics giant Estee Lauder, the company founded by her mother-in-law, Evelyn Lauder, who died at the weekend aged 75, worked with many shades of red, peach, bronze and blue, but pink was the hue that changed her life.
In 1992, Lauder worked with her friend Alexandra Penney, the former editor-in-chief of Self magazine, to create the pink ribbon campaign for breast cancer awareness.
It started small with Lauder and her husband, Leonard, largely financing the little bows given to women at department store makeup counters to remind them about breast exams.
That grew into fundraising products, congressional designation of October as Breast Cancer Awareness Month and US$330 million in donations - US$50 million from Estee Lauder and its partners - to the Breast Cancer Research Foundation, which Lauder also started.
That money helped establish the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City, which opened in 2009.
Lauder died on Saturday at her Manhattan home of complications from ovarian cancer.
Just last month, she reminisced about the early days of the breast cancer campaign. When it launched, it was so little known that some people thought it symbolized AIDS awareness.
She said: "There had been no publicity about breast cancer, but a confluence of events - the pink ribbon, the color, the press, partnering with Elizabeth Hurley, having Estee Lauder as an advertiser in so many magazines and persuading so many of my friends who are health and beauty editors to do stories about breast health - got people talking."
Three years after distributing the first pink ribbon, a flight attendant noted it on Lauder's lapel and said: "I know that is for breast cancer." Lauder recalled: "From there, it became ubiquitous."
Lauder was diagnosed with her cancer in 2007, but this did not slow her down much. Come each October, she appeared at cancer awareness events around the world.
The rest of the time, she went to work at Estee Lauder's Fifth Avenue headquarters, which, despite its annual revenue of US$2.48 billion, was run much like a family business. Over the years, Evelyn Lauder would hold many positions there and helped develop its lines of skin care, makeup and fragrance.
She came up with the name of its popular Clinique brand during the 1960s. Most recently, she held the title of senior corporate vice president.
Her other passion was photography, and she was the author of the book "In Great Taste: Fresh, Simple Recipes for Eating and Living Well."
In 1992, Lauder worked with her friend Alexandra Penney, the former editor-in-chief of Self magazine, to create the pink ribbon campaign for breast cancer awareness.
It started small with Lauder and her husband, Leonard, largely financing the little bows given to women at department store makeup counters to remind them about breast exams.
That grew into fundraising products, congressional designation of October as Breast Cancer Awareness Month and US$330 million in donations - US$50 million from Estee Lauder and its partners - to the Breast Cancer Research Foundation, which Lauder also started.
That money helped establish the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City, which opened in 2009.
Lauder died on Saturday at her Manhattan home of complications from ovarian cancer.
Just last month, she reminisced about the early days of the breast cancer campaign. When it launched, it was so little known that some people thought it symbolized AIDS awareness.
She said: "There had been no publicity about breast cancer, but a confluence of events - the pink ribbon, the color, the press, partnering with Elizabeth Hurley, having Estee Lauder as an advertiser in so many magazines and persuading so many of my friends who are health and beauty editors to do stories about breast health - got people talking."
Three years after distributing the first pink ribbon, a flight attendant noted it on Lauder's lapel and said: "I know that is for breast cancer." Lauder recalled: "From there, it became ubiquitous."
Lauder was diagnosed with her cancer in 2007, but this did not slow her down much. Come each October, she appeared at cancer awareness events around the world.
The rest of the time, she went to work at Estee Lauder's Fifth Avenue headquarters, which, despite its annual revenue of US$2.48 billion, was run much like a family business. Over the years, Evelyn Lauder would hold many positions there and helped develop its lines of skin care, makeup and fragrance.
She came up with the name of its popular Clinique brand during the 1960s. Most recently, she held the title of senior corporate vice president.
Her other passion was photography, and she was the author of the book "In Great Taste: Fresh, Simple Recipes for Eating and Living Well."
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