Dance music makes jump to mainstream
Source: Agencies |
February 12, 2012, Sunday
|
Print Edition
Print Edition
DANCE music steps out of its niche and joins the Grammy party today, crowning its journey from the underground rave scene to the mainstream music industry.
Just as hip-hop was finally embraced by Grammy organizers in 1989, electronica comes of age this year with a DJ nominated for best new artist for the first time, and the first dance music tribute to be broadcast on the industry's biggest night.
"It's exploding in the country now, if you look at the festivals where dance music is prevalent, if you look at the DJs in this community. So we thought, it's time, and it's never been done on television," said Neil Portnow, president of the Recording Academy.
Skrillex, 24, a dubstep-electronica DJ, has five Grammy nominations including one for best new artist - the first time a DJ has been nominated in the category. He competes alongside rappers Nicki Minaj and J. Cole, country performers The Band Perry and indie rock band Bon Iver.
The awards ceremony in Los Angeles also features DJs David Guetta and Deadmau5 joined by rockers Foo Fighters and rappers Chris Brown and Lil Wayne in a dance and electronica special performance.
"I think it's nice that the Grammys have made an effort to include dance this year," Grammy-winning music producer and DJ Mark Ronson said.
"You can't really ignore that the charts are dominated by Calvin Harris and Guetta and kids want to go out and see Deadmau5 like it's a rock show," said Ronson.
Electronica music emerged from clubs, raves and festivals that focus on house music, while dubstep came from the underground drum and bass scene of south London.
The transition from underground to mainstream came when artists such as pop star Lady Gaga, rapper Pitbull and hip-hop group Black Eyed Peas, made dance and electronica a part of songs like Gaga's chart-topper "Just Dance" or the Peas' track "Boom Boom Pow."
Just as hip-hop was finally embraced by Grammy organizers in 1989, electronica comes of age this year with a DJ nominated for best new artist for the first time, and the first dance music tribute to be broadcast on the industry's biggest night.
"It's exploding in the country now, if you look at the festivals where dance music is prevalent, if you look at the DJs in this community. So we thought, it's time, and it's never been done on television," said Neil Portnow, president of the Recording Academy.
Skrillex, 24, a dubstep-electronica DJ, has five Grammy nominations including one for best new artist - the first time a DJ has been nominated in the category. He competes alongside rappers Nicki Minaj and J. Cole, country performers The Band Perry and indie rock band Bon Iver.
The awards ceremony in Los Angeles also features DJs David Guetta and Deadmau5 joined by rockers Foo Fighters and rappers Chris Brown and Lil Wayne in a dance and electronica special performance.
"I think it's nice that the Grammys have made an effort to include dance this year," Grammy-winning music producer and DJ Mark Ronson said.
"You can't really ignore that the charts are dominated by Calvin Harris and Guetta and kids want to go out and see Deadmau5 like it's a rock show," said Ronson.
Electronica music emerged from clubs, raves and festivals that focus on house music, while dubstep came from the underground drum and bass scene of south London.
The transition from underground to mainstream came when artists such as pop star Lady Gaga, rapper Pitbull and hip-hop group Black Eyed Peas, made dance and electronica a part of songs like Gaga's chart-topper "Just Dance" or the Peas' track "Boom Boom Pow."
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
