Designers aim to sew up victory for Obama
Source: Agencies |
February 9, 2012, Thursday
|
Print Edition
Print Edition
CAN President Barack Obama's campaign recapture the glamor quotient of four years ago?
Yes, says actress Scarlett Johansson - even if it's one designer tote bag at a time.
Johansson, dressed in a black-and-sheer Stella McCartney frock, lent her own glamor quotient on Tuesday to a launch party for Runway to Win, a fundraising initiative from the fashion world.
A creation of Vogue editor Anna Wintour, one of the top Obama fundraisers, it brings together 27 designers who have made relatively low-cost items such as canvas tote bags and T-shirts with Obama images and logos, now being sold online, with profits going to the campaign.
Johansson pronounced them "wearable, beautiful pieces."
"To everyone I know with birthdays between now and November: You're welcome!" she quipped to the crowd, that sipped wine, munched on hors d'oeuvres and shopped.
Also addressing the crowd was Obama campaign manager Jim Messina. "Buy everything you can get your hands on," he urged guests.
Items piled on tables included a T-shirt designed by singer Beyonce and her mother, Tina Knowles, decorated with slogans such as, "I'm in!" A gray long-sleeved T-shirt by Jason Wu, who designed Michelle Obama's inaugural ballgown, had a bird on a branch, in campaign colors of red, white and blue. A Marc Jacobs tee simply said: "I Vote Obama."
And plain old canvas totes gained a lot of cachet merely from the tiny labels on them: Vera Wang, Derek Lam, Tory Burch and many others.
Johansson had her own comeback to reported Republican concerns that the Runway to Win project might violate campaign finance rules if the items cost a lot more than they're selling for, saying of the Republicans: "They're so unfashionable!"
Yes, says actress Scarlett Johansson - even if it's one designer tote bag at a time.
Johansson, dressed in a black-and-sheer Stella McCartney frock, lent her own glamor quotient on Tuesday to a launch party for Runway to Win, a fundraising initiative from the fashion world.
A creation of Vogue editor Anna Wintour, one of the top Obama fundraisers, it brings together 27 designers who have made relatively low-cost items such as canvas tote bags and T-shirts with Obama images and logos, now being sold online, with profits going to the campaign.
Johansson pronounced them "wearable, beautiful pieces."
"To everyone I know with birthdays between now and November: You're welcome!" she quipped to the crowd, that sipped wine, munched on hors d'oeuvres and shopped.
Also addressing the crowd was Obama campaign manager Jim Messina. "Buy everything you can get your hands on," he urged guests.
Items piled on tables included a T-shirt designed by singer Beyonce and her mother, Tina Knowles, decorated with slogans such as, "I'm in!" A gray long-sleeved T-shirt by Jason Wu, who designed Michelle Obama's inaugural ballgown, had a bird on a branch, in campaign colors of red, white and blue. A Marc Jacobs tee simply said: "I Vote Obama."
And plain old canvas totes gained a lot of cachet merely from the tiny labels on them: Vera Wang, Derek Lam, Tory Burch and many others.
Johansson had her own comeback to reported Republican concerns that the Runway to Win project might violate campaign finance rules if the items cost a lot more than they're selling for, saying of the Republicans: "They're so unfashionable!"
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