'Dragon' proves difficult to slay
Source: Agencies |
April 27, 2010, Tuesday
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Print Edition
Print Edition
"HOW to Train Your Dragon" proved a difficult film to slay at the North American box office as it took the top spot in its fifth weekend in theaters, according to studio estimates issued on Sunday.
The animated "Dragon" earned US$15 million over the weekend from Friday, dropping just 23 percent since the previous weekend.
Romantic comedy "The Back-up Plan" followed at No. 2 with US$12.3 million, while action comedy "The Losers" opened at No. 4, slightly short of expectations with US$9.6 million.
"We couldn't be more thrilled to be No. 1 in the fifth week," said Anne Globe, head of worldwide marketing for DreamWorks Animation SKG Inc, the studio that produced "Dragon."
"The Back-up Plan," which is Jennifer Lopez's first movie appearance since 2006, opened within industry expectations. The singer and actress stars opposite Alex O'Loughlin.
The release from CBS Corp was made for US$35 million. It ruled the Friday night box office, but lost the lead to "Dragon" as families streamed into matinee showings of the animated film.
"Date Night," a romantic comedy from Twentieth Century Fox, remained a solid performer in its third weekend. It made US$10.6 million, which was only a 37 percent drop from last week and claimed the No. 3 spot.
CBS Films expects "The Back-up Plan" to follow the pattern set by romantic comedies such as "Date Night."
"Romantic comedies have been over-performing this year and in the second and third and fourth week, Jennifer Lopez films tend to over-perform and have great legs, as does Jennifer herself," said Steven Friedlander, executive vice president, distribution, for CBS Films.
With no big budget movie openings, the overall box office for the weekend was under US$100 million, which was the lowest total of the year, said Paul Dergarabedian, president of tracking firm Hollywood.com Box Office.
"The Losers," an action comedy about a US special forces team, was made for just US$31 million, said the studio behind the film, Time Warner Inc's Warner Bros.
The animated "Dragon" earned US$15 million over the weekend from Friday, dropping just 23 percent since the previous weekend.
Romantic comedy "The Back-up Plan" followed at No. 2 with US$12.3 million, while action comedy "The Losers" opened at No. 4, slightly short of expectations with US$9.6 million.
"We couldn't be more thrilled to be No. 1 in the fifth week," said Anne Globe, head of worldwide marketing for DreamWorks Animation SKG Inc, the studio that produced "Dragon."
"The Back-up Plan," which is Jennifer Lopez's first movie appearance since 2006, opened within industry expectations. The singer and actress stars opposite Alex O'Loughlin.
The release from CBS Corp was made for US$35 million. It ruled the Friday night box office, but lost the lead to "Dragon" as families streamed into matinee showings of the animated film.
"Date Night," a romantic comedy from Twentieth Century Fox, remained a solid performer in its third weekend. It made US$10.6 million, which was only a 37 percent drop from last week and claimed the No. 3 spot.
CBS Films expects "The Back-up Plan" to follow the pattern set by romantic comedies such as "Date Night."
"Romantic comedies have been over-performing this year and in the second and third and fourth week, Jennifer Lopez films tend to over-perform and have great legs, as does Jennifer herself," said Steven Friedlander, executive vice president, distribution, for CBS Films.
With no big budget movie openings, the overall box office for the weekend was under US$100 million, which was the lowest total of the year, said Paul Dergarabedian, president of tracking firm Hollywood.com Box Office.
"The Losers," an action comedy about a US special forces team, was made for just US$31 million, said the studio behind the film, Time Warner Inc's Warner Bros.
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