Related News
Fewer US consumers finish holiday buying - survey
December 30, 2009, Wednesday
|
Online Edition
Online Edition
AN UNPRECEDENTED 22 percent of US consumers said they did not finish their Christmas shopping this year as fewer discounts kept many wallets closed, according to a survey released on Tuesday.
While nearly 63 percent said bigger deals were needed to loosen their purse strings, about 11 percent blamed bad weather that hit the US East Coast and Midwest on the weekend before Christmas, according to Britt Beemer, founder of consumer research and marketing firm America's Research Group.
"This is the lowest number of consumers finishing shopping in all my 26 years of tracking retail sales during the holiday season," Beemer said.
In a typical year, 82 percent to 88 percent of consumers complete their holiday shopping, he said.
"Many of those who didn't finish said they couldn't afford to spend more," Beemer said. Many consumers decided to give cash instead of presents, which ultimately may not be used for store purchases.
Others opted for gift cards, but the most popular amount was a lower US$20, versus US$25 to US$30 in 2008.
According to the survey, overall online shopping did not benefit from these trends, as 42 percent of shoppers said they bought gifts on the Web, compared with 41 percent a year ago.
Retailers have sought to limit discounting in a bid to protect their margins this season, but retraining shoppers -- who saw discounts of as much as 70 percent last year -- is more easily said than done.
While nearly 63 percent said bigger deals were needed to loosen their purse strings, about 11 percent blamed bad weather that hit the US East Coast and Midwest on the weekend before Christmas, according to Britt Beemer, founder of consumer research and marketing firm America's Research Group.
"This is the lowest number of consumers finishing shopping in all my 26 years of tracking retail sales during the holiday season," Beemer said.
In a typical year, 82 percent to 88 percent of consumers complete their holiday shopping, he said.
"Many of those who didn't finish said they couldn't afford to spend more," Beemer said. Many consumers decided to give cash instead of presents, which ultimately may not be used for store purchases.
Others opted for gift cards, but the most popular amount was a lower US$20, versus US$25 to US$30 in 2008.
According to the survey, overall online shopping did not benefit from these trends, as 42 percent of shoppers said they bought gifts on the Web, compared with 41 percent a year ago.
Retailers have sought to limit discounting in a bid to protect their margins this season, but retraining shoppers -- who saw discounts of as much as 70 percent last year -- is more easily said than done.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
