Net-savvy Obama lands in Foursquare
Source: Agencies |
August 21, 2011, Sunday
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Print Edition
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US President Barack Obama joined the location-based social network Foursquare this week, adding to his other hip, online destinations that include Facebook, Twitter and YouTube.
Obama also is on the professional social networking service LinkedIn, which suggests the president is hedging his bets, in case he's looking for work after the 2012 election.
In announcing his entry to Foursquare, the White House said in a blog post that it will offer "tips" on the places he visits, including his recently launched bus tour of the Midwest on economic issues. So far, his posts have been in the past tense, giving information about where he was, rather than where he is, as most use Foursquare to share.
The announcement did not stop the jokes about the irony of the president, whose location generally is shrouded in secrecy for national security's sake, advertising his movements on the Internet.
The chain of command seems backward, too. Foursquare rewards a user who heavily frequents a location by dubbing the user "mayor" of that spot. Would the president of the United States take pleasure in also being the mayor of Applebee's? He certainly has a lock as "mayor" of the Oval Office.
But the president's continuing push into Web interconnectivity raises the question: To what other digital destinations should Obama expand? It takes effort to stay current with the ever-shifting hangouts of the Internet. Here is a look envisioning a truly 2.0 President Obama.
FarmVille: Zynga's popular social network game, in which you plow land, harvest crops and raise livestock, could be a real boon to a campaign looking to attract voters from the nation's heartland. Candidates love to appear folksy. Perhaps FarmVille can be Obama's digital answer to president George W. Bush's brush clearing.
Etsy: The homemade marketplace Etsy has a largely female demographic from which Obama could benefit. Surely, he can assemble some kind of red-white-and-blue owl or "Yes We Can!" ceramic plates to add to the crafts site. After all, if he can appear on "The View," he can drop by Etsy.
Eons: An online community that caters specifically to baby boomers, Eons attracts an older demographic than Facebook. Obama is just 50 years old, but he is starting to show some gray hair.
Obama also is on the professional social networking service LinkedIn, which suggests the president is hedging his bets, in case he's looking for work after the 2012 election.
In announcing his entry to Foursquare, the White House said in a blog post that it will offer "tips" on the places he visits, including his recently launched bus tour of the Midwest on economic issues. So far, his posts have been in the past tense, giving information about where he was, rather than where he is, as most use Foursquare to share.
The announcement did not stop the jokes about the irony of the president, whose location generally is shrouded in secrecy for national security's sake, advertising his movements on the Internet.
The chain of command seems backward, too. Foursquare rewards a user who heavily frequents a location by dubbing the user "mayor" of that spot. Would the president of the United States take pleasure in also being the mayor of Applebee's? He certainly has a lock as "mayor" of the Oval Office.
But the president's continuing push into Web interconnectivity raises the question: To what other digital destinations should Obama expand? It takes effort to stay current with the ever-shifting hangouts of the Internet. Here is a look envisioning a truly 2.0 President Obama.
FarmVille: Zynga's popular social network game, in which you plow land, harvest crops and raise livestock, could be a real boon to a campaign looking to attract voters from the nation's heartland. Candidates love to appear folksy. Perhaps FarmVille can be Obama's digital answer to president George W. Bush's brush clearing.
Etsy: The homemade marketplace Etsy has a largely female demographic from which Obama could benefit. Surely, he can assemble some kind of red-white-and-blue owl or "Yes We Can!" ceramic plates to add to the crafts site. After all, if he can appear on "The View," he can drop by Etsy.
Eons: An online community that caters specifically to baby boomers, Eons attracts an older demographic than Facebook. Obama is just 50 years old, but he is starting to show some gray hair.
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