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Newspaper circulation in US continues to fall

THE United States Audit Bureau of Circulations said yesterday that average daily circulation declined 7.1 percent in the October-March period from the same six-month span in 2007-2008.

It is the latest figure representing data from 395 daily US newspapers that reported in both the current and year-ago periods.

The most recent drop was faster than the 4.6-percent fall recorded in the April-September period of 2008, and the 3.6-percent fall recorded in the October 2007-March 2008 time period.

USA Today remains the No. 1 newspaper in the US, though it suffered the steepest circulation drop in the publication's history.

It sank 7.5 percent to 2,113,725 after several periods with little change.

The newspaper attributed the falloff mostly to a drop in hotel occupancy that stemmed from the economic decline and a December price increase for copies sold at newsstands.

The Wall Street Journal, the second-best-selling newspaper, was the only one in the top 25 to raise its daily circulation. It increased less than 1 percent to 2,082,189.

The New York Times' daily circulation fell 3.6 percent to 1,039,031, while the Los Angeles Times saw a drop of 6.6 percent to 723,181.

Other newspapers in the top 25 had daily circulation declines ranging from less than 0.1 percent at the Chicago Sun-Times to a drop of 20.6 percent at the New York Post.

Sunday circulation fell 5.4 percent in the latest period. This figure is based on data from 557 US newspapers.


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