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Obama's campaign secrets for the book

OBAMA campaign manager David Plouffe has agreed to a seven-figure deal to write a book about last year's presidential election.

"the Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory" will be published by Viking next fall.

According to a statement issued yesterday by Viking, the book will offer a unique, high-level account, including "the deliberations about whether to run against long odds, the epic primary battle with Hillary Clinton, the drama of the general election campaign against John McCain and the strategic roads taken - and not taken ... The book will also detail the business lessons to be learned from the formation and the functioning of an unprecedented US$1 billion start-up ?? use of technology, crisis management, grass roots and personnel management."

Viking is an imprint of Penguin Group.

The obama campaign not only raised the most money ever for a presidential election ?? some US$750 million - but is widely credited for being among the most sophisticated and well organized. Plouffe's literary representative, Washington attorney Robert Barnett, told The Associated Press that 17 imprints competed for the book.

"for those of us who had been Obama supporters and received dozens, if not hundreds of e-mails throughout the campaign from David Plouffe, you came away with the feeling that you knew this guy and wanted to know more," Viking President Clara Ferraro said.

Ferraro and Barnett declined to offer financial details, but executives said that bidding reached at least US$1.5 million to US$2 million.


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