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May 12, 2010

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Playboy's 3D centerfold

PLAYBOY readers will now have an idea of what it would be like if a nude centerfold jumped right off the page.

The magazine's June edition hits newsstands on Friday with 3-D glasses to help "readers" focus on what is, at first glance, a very blurry Playmate of the Year.

"What would people most like to see in 3D?" asked Playboy founder Hugh Hefner. "Probably a naked lady."

Hefner makes no secret of hoping to capitalize on the popularity of 3D movies such as "Avatar," even as he makes no secret of not quite getting what all the fuss is about. "I'm not a huge enthusiast of 3D," he said. "I leave real life to go to the movies and 2D is fine with me."

If the thought of grown men sitting back in their recliners with a pair of 3D glasses doesn't quite say "Playboy," it should be noted that a few months ago the magazine put Marge Simpson - the blue-haired animated mother of Bart - on the cover and in a two-page centerfold.

Playboy certainly must do something to get more people, especially younger people, to buy a magazine that has seen circulation plummet from 3.15 million in 2006 to 1.5 million today. So it's trying new things.



 

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