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Restaurants add Twitter to menu
Source: Agencies |
September 29, 2010, Wednesday
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Print Edition
Print Edition
WHEN Tony Bosco saw mostly negative reviews about the restaurant Wow Bao, he Tweeted: "Going to 'business' dinner (at) Wow Bao. Can any1 tell me if it's going to suck as much reviews suggest."
Almost immediately he got a response from an unexpected source - BaoMouth, the official Twitter feed of Wow Bao, an upscale fast food place in Chicago. The restaurant offered him a coupon to find out for himself, on the house.
Wow Bao sent Bosco two US$15 gift cards via an iPhone app, and Bosco went the next night, posting pictures of the food on Twitter. "I would say that immediate interaction made it a little more exciting," said Bosco, 34.
Conversations about food that once only happened between friends are now public, thanks to the Internet. And microblogging site Twitter has only sped up the conversation. Many eateries in the US have been tweeting about specials for a while. But recently restaurants - locals and chains - have started Twitter conversations with customers. Chains such as Chipotle and Pei Wei have full-time social media employees.
Previously corporate-sounding restaurant Twitter feeds now are filled with replies directly to diners, sometimes offering instantaneous customer service.
Geoff Alexander, managing partner of Wow Bao said: "We created this entity to talk to people. BaoMouth can do whatever it takes to enhance the guest's experience."
Chipotle, based in Denver, Colorado, also has responded to customer problems through Twitter, even though the chain has around 1,000 branches.
Chris Arnold, one of the several people who Tweet for Chipotle, said: "It's time and resources very well spent."
Almost immediately he got a response from an unexpected source - BaoMouth, the official Twitter feed of Wow Bao, an upscale fast food place in Chicago. The restaurant offered him a coupon to find out for himself, on the house.
Wow Bao sent Bosco two US$15 gift cards via an iPhone app, and Bosco went the next night, posting pictures of the food on Twitter. "I would say that immediate interaction made it a little more exciting," said Bosco, 34.
Conversations about food that once only happened between friends are now public, thanks to the Internet. And microblogging site Twitter has only sped up the conversation. Many eateries in the US have been tweeting about specials for a while. But recently restaurants - locals and chains - have started Twitter conversations with customers. Chains such as Chipotle and Pei Wei have full-time social media employees.
Previously corporate-sounding restaurant Twitter feeds now are filled with replies directly to diners, sometimes offering instantaneous customer service.
Geoff Alexander, managing partner of Wow Bao said: "We created this entity to talk to people. BaoMouth can do whatever it takes to enhance the guest's experience."
Chipotle, based in Denver, Colorado, also has responded to customer problems through Twitter, even though the chain has around 1,000 branches.
Chris Arnold, one of the several people who Tweet for Chipotle, said: "It's time and resources very well spent."
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