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Steakhouse provides wine lists on iPad
Source: Agencies |
February 16, 2011, Wednesday
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A Chicago steakhouse is among the latest in a growing list of eateries that have scrapped conventional wine lists in favor of an iPad loaded with wine information.
The apps contain photos, tasting notes, vineyard maps and even winemaker videos to help diners make a choice from the sometimes hundreds of wines on offer.
Matt Moore, co-owner of the Chicago Cut Steakhouse, said his restaurant still has a wine list, "but we just hand them the iPad."
Developed by his partner David Flom, the application includes Google flyover maps of the vineyards and even an 80-second video by Rob Davis of California's Jordan Winery.
When the restaurant told John Jordan, 38, about the app, he offered in-house produced videos of his vineyards and winery.
"People always want to know about the wines they're drinking," he said. "With this, you have the winemaker right there in your hands telling you about the harvest that year, the fruit, the fermentation. It couldn't get more personal."
Patrick Martucci, chief executive of Incentient, LLC, which supplies digital wine lists on iPads to restaurants such as Claridge's in London and California Vintage in Hong Kong, said there is a cool factor to it.
"The guests do love it, but the main reason restaurants are doing it is it makes them money," he explained, adding restaurants have seen, on average, an 18 percent increase in wine sales.
"They make back their licensing fee in a day and a half," he said.
Flom said he encourages customers to download the app and use it before their visit to the restaurant.
"You know many wines improve with air and we encourage them to preselect wines so that we can open the bottle two-to-four hours before and let it breathe," he said.
The apps contain photos, tasting notes, vineyard maps and even winemaker videos to help diners make a choice from the sometimes hundreds of wines on offer.
Matt Moore, co-owner of the Chicago Cut Steakhouse, said his restaurant still has a wine list, "but we just hand them the iPad."
Developed by his partner David Flom, the application includes Google flyover maps of the vineyards and even an 80-second video by Rob Davis of California's Jordan Winery.
When the restaurant told John Jordan, 38, about the app, he offered in-house produced videos of his vineyards and winery.
"People always want to know about the wines they're drinking," he said. "With this, you have the winemaker right there in your hands telling you about the harvest that year, the fruit, the fermentation. It couldn't get more personal."
Patrick Martucci, chief executive of Incentient, LLC, which supplies digital wine lists on iPads to restaurants such as Claridge's in London and California Vintage in Hong Kong, said there is a cool factor to it.
"The guests do love it, but the main reason restaurants are doing it is it makes them money," he explained, adding restaurants have seen, on average, an 18 percent increase in wine sales.
"They make back their licensing fee in a day and a half," he said.
Flom said he encourages customers to download the app and use it before their visit to the restaurant.
"You know many wines improve with air and we encourage them to preselect wines so that we can open the bottle two-to-four hours before and let it breathe," he said.
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