They would like your vote, por favor ...
THE campaigns of President Barack Obama and Republican challenger Mitt Romney have gained a Spanish accent with Hispanics projected to be nearly a third of the US population by 2050 and already making up a crucial voting bloc in battleground states from Florida to Nevada.
Romney's son Craig has become his father's personal interpreter, explaining in skillful Spanish in TV ads that his dad is a man "con grandes convicciones," or "with strong beliefs." He will fight "para encaminar nuestro pais y crear empleos," or "to guide our country and create jobs."
The Obama campaign has recycled its 2008 campaign slogan, "Si, se puede," or "Yes, we can," for this year's run.
The catchphrase has special meaning as the motto of the late Cesar Chavez and the United Farmworker's Union and has become a ubiquitous staple of the president's attempts to identify with and retain the Latino support he received the last time.
After English, Spanish is the country's most-used language. Nearly 37 million US residents speak Spanish at home, about 12 percent, according the US Census Bureau.
In accented Spanish, Jackie Kennedy in 1960 made one of the first TV ads in Spanish encouraging Americans to vote for her husband, John F. Kennedy. "Un lider capaz de guiar nuestros destinos," she said - "a leader capable of guiding our destinies."
Romney's son Craig has become his father's personal interpreter, explaining in skillful Spanish in TV ads that his dad is a man "con grandes convicciones," or "with strong beliefs." He will fight "para encaminar nuestro pais y crear empleos," or "to guide our country and create jobs."
The Obama campaign has recycled its 2008 campaign slogan, "Si, se puede," or "Yes, we can," for this year's run.
The catchphrase has special meaning as the motto of the late Cesar Chavez and the United Farmworker's Union and has become a ubiquitous staple of the president's attempts to identify with and retain the Latino support he received the last time.
After English, Spanish is the country's most-used language. Nearly 37 million US residents speak Spanish at home, about 12 percent, according the US Census Bureau.
In accented Spanish, Jackie Kennedy in 1960 made one of the first TV ads in Spanish encouraging Americans to vote for her husband, John F. Kennedy. "Un lider capaz de guiar nuestros destinos," she said - "a leader capable of guiding our destinies."
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