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Town changes its name to 'Speedkills'
Source: Agencies |
February 22, 2011, Tuesday
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Print Edition
Print Edition
NAMES can matter, thinks one Australian town named Speed - which renamed itself "Speedkills" in an effort to promote road safety.
Speed, an outback town in rural Victoria with a population of just 45, will change its name next month in an attempt to reduce the number of rural road accidents and increase awareness of the dangers associated with speeding.
"Most people recognize that drink driving is a socially unacceptable activity, they are less convinced about the merits of speed," said Phil Reed, head of community relations at the Transport Accident Commission. "Our underpinning business objective here is to make the issue of speeding (as) socially unacceptable as drink driving."
The tiny town took its message to television and social networking sites such as Facebook, saying the name change would go through if it got 10,000 supporters - a number hit within 24 hours. It currently has nearly 34,000 supporters.
"We want people to slow down on country roads and drive safely," TAC spokeswoman Sarah Henderson said.
Road deaths toll between February 2010 and January 2011 was 1,329, an 11.5 percent drop from a year ago, according to the Bureau of Infrastructure, Transport and Regional Economics.
Speed, an outback town in rural Victoria with a population of just 45, will change its name next month in an attempt to reduce the number of rural road accidents and increase awareness of the dangers associated with speeding.
"Most people recognize that drink driving is a socially unacceptable activity, they are less convinced about the merits of speed," said Phil Reed, head of community relations at the Transport Accident Commission. "Our underpinning business objective here is to make the issue of speeding (as) socially unacceptable as drink driving."
The tiny town took its message to television and social networking sites such as Facebook, saying the name change would go through if it got 10,000 supporters - a number hit within 24 hours. It currently has nearly 34,000 supporters.
"We want people to slow down on country roads and drive safely," TAC spokeswoman Sarah Henderson said.
Road deaths toll between February 2010 and January 2011 was 1,329, an 11.5 percent drop from a year ago, according to the Bureau of Infrastructure, Transport and Regional Economics.
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