UK aims to pass law to ban branding on cigarettes
Print Edition
THE British government plans to introduce a law before May forcing tobacco firms to sell cigarettes in plain packets without branding in England, ending years of debate and lobbying.
The move, aimed at improving public health and cutting the number of child smokers, is likely to crimp tobacco firms’ profits and would emulate Australia, which two years ago enacted a groundbreaking law forcing cigarettes to be sold in plain olive green packaging with images showing the damaging effects of smoking.
Cigarette sales have dropped in Australia since plain packaging was introduced on December 1, 2012, prompting Britain to act before its national election in May even as Australia battles international legal challenges from other countries and manufacturers.
Jane Ellison, a junior minister in Britain’s health ministry, said introducing plain packaging was “a proportionate and justified response” because of the health risks associated with smoking. “In doing so we would be bringing the prospect of our first smoke-free generation one step closer,” she said in a statement.
The new law, which is likely to be approved comfortably, would take effect in 2016.
The government previously said it wanted to ban cigarette branding but would hold a final consultation, stirring suspicion it wanted to further delay legislation.
Tobacco firms have fiercely resisted the new law, saying plain packs infringe on intellectual property rights covering brands and will only increase counterfeiting and smuggling.
“Legal action is always a last resort but when legislation is published we will be considering our options,” said a spokesman for Imperial Tobacco.
Philip Morris International, the world’s largest tobacco company and maker of Marlboro cigarettes, has already indicated it would be prepared to sue the government.
Indonesia, Cuba, the Dominican Republic, Honduras and Ukraine are challenging the Australian law at the World Trade Organization. Hearings are due to begin in May.
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